Media Release | October 14, 2015
This mag is FRANKLY appealing to leaders preparing for the Year of Mercy
FRANKLY, the new magazine-styled Catholic lifestyle publication by LivingWell Media, is proving to be popular with 25,000 copies already sold to parishes, schools and agencies since its release in August.
It is being used in creative ways, with one parish for instance, St Clare at Box Hill in Victoria, attaching a gift label featuring the parish’s regular Mass times inside every cover.
“We will personally hand a copy to each family at our Christmas Masses”, says parish priest Fr Anthony Kerin, who adds that one parish councillor’s family donated the cost of many copies.
“They stated that their desire to be evangelisers this year might not find any better expression than a project like this, and they see it as their contribution to and a wonderful lead-in to the Year of Mercy,” he explains.
Others have ordered FRANKLY with the intention of giving it to people attending the RCIA program, parents accessing parish sacramental programs, or parents enrolling children in Catholic schools.
Publishers Francine and Byron Pirola are pleased with the take-up of their concept of making a high quality, highly engaging digest of Catholic thought and culture available as a gift to infrequent Mass-attenders and others on the fringes of parish life.
Byron points out that with this resource evangelisers are able to leverage on the broad appeal of Pope Francis and the upcoming Year of Mercy. “We must make the best of this moment of grace for drawing people to consider a deeper level of engagement with Catholic teaching and culture,” he says.
“We are excited now that with 25,000 copies sold, FRANKLY will have a reach of around 100,000 people as it get passed around in homes and workplaces.”
Feedback from leaders across various Catholic ministries has been enthusiastic and focussed on the look, feel, content, and purpose of the 128-page bookazine.
Bishop Peter Comensoli (Diocese of Broken Bay) commended FRANKLY for answering a need for Catholic publications “that present the freshness of the Gospel and are attendant to its beauty and goodness”.
It has also been commended by US well-known evangelists Christopher West and Dr Gregory Popcak.
FRANKLY was created to respond to the call of Pope Francis in Evangelii Gaudium to joyfully proclaim the Gospel.
It includes short and visually engaging articles written by Catholic contributors from Australia and overseas that speak to people’s everyday lives about topical issues including the environment, infertility, money, relationships, and hot-button topics from the Synods on the Family.
It features input from Archbishop Anthony Fisher (Sydney), Bishop Eugene Hurley (Darwin), Archbishop Mark Coleridge (Brisbane), Robert Falzon (MenALIVE), entrepreneur Catherine Harris AO and others.
“The real power of FRANKLY is the physical gifting of the book to Mass-goers especially on Christmas Eve”, notes Francine. “This is when our churches are full of ‘once-a-year’ visitors like our non-Catholic spouses, family, and friends. It is literally the world’s biggest birthday party and what better way to share our faith than with a gift that people can take home and be enriched by over the coming year”.
FRANKLY is available to Catholic organisations at cost-recovery prices when they purchase bulk copies to give as gifts. Orders can be made online at www.franklymag.org.
The deadline for orders to be delivered by Christmas has been extended to November 9.
For more information on FRANKLY call Marilyn Rodrigues on 02 9319 1111 or email Marilyn@livingwellmedia.com.au
FRANKLY can be viewed online in full at www.FRANKLYmag.org